Professional Speaker, Radio Voice
I don’t do boring lectures. I do conversations—whether it’s about marketing, technology, or business growth. I know how to make every presentation engaging, informative, and fun. My slides don’t rely on bullet points; they’re built to keep eyes up and brains engaged. Consistently voted a conference favorite because the audience leaves entertained, informed, and ready to act.
I excel at simplifying complex topics. Having taught Internet Marketing at Concordia University, I can confidently engage any room, from a small group to a large conference. Book me to deliver informative presentations that equip your audience with immediate, actionable strategies.
The best reviewed speaker at DEMA Show 5 years in a row. "No one can say he didn't reach his audience visually." - DrySuitDive.com "Excellent presentation." - Tammy Blake-Snyder
Hire a speaker, with a voice for radio, who consistently delivers high-energy, actionable content.
The DEMA attendee will understand best practices and pitfalls when setting up a Facebook and Facebook Remarketing campaign. They will have a better understanding of how budgets affect the process and what is a safe budget for their market. We will also discuss optimization secrets based on our worldwide experience. Attendees will be introduced to online tools that will help them track their Return on Investment.
Optimizing Facebook ads can be difficult when you're starting out. There is little training, or data available. Much of what we will teach is not available online. We will show tips based on our world-wide experience with Dive and Travel related Facebook campaigns. You will understand how to track a customer past the click. We will also discuss how Remarketing helps increase the chance those visitors will return. You will understand exactly how to track Return on Investment.
Are you using the best social media tools to multiply your time? Learn how to use the best social media tools for the dive industry and distinguish between good content and bad content. See how reporting features can help you understand psycho-graphic and behavioral marketing data for use in future marketing. Bring your computer, username and password for your social media outlets.
Make sure to have your computer, username, and password for Google and YouTube.In this hands-on class we will learn about Google lead generation though Adwords and how easy it is to use Remarketing to build customer loyalty.We will also cover proven methods to get more clicks from both types of campaigns.Lastly, you will see how the reporting can be cross utilized to help you with your other marketing efforts.
We will go through step by step setup for some important time savers. Make sure to have your computer, cell phone, username, and password for your social media networks. We will also cover proven methods to get more reviews on your social networks. The audience will see how to recognize opportunities to save time with social media. Lastly, they will understand how to use the analytics data for use in future marketing.
Attendees will have developed a timeline for social media participation. We will cover do-it-yourself ways to quadruple your social media efforts in half the time using content aggregators. Audience members will understand best practices for posting videos to maximize visibility for their market. They will understand how to write quality content in 160 characters that will rank as well as a full page blog entry.
How to Turn Your Website into Your Best Salesperson 2017
Do you know which pictures convey trust on your website? Do you know which fonts speak to the 38- to 53-year-old, affluent, willing-and-able-to-travel market? Learn how to keep people engaged with your website and how to stay in front of them after they leave your website. Bring your laptop and your website login info so you can make real-time changes during this valuable session.
Objectives:
- Learn how to use pictures to keep people on your website longer
- Learn how colors and fonts affect whether people are going to buy from you
- Learn how to use videos that do not hinder the performance of your site
- Learn how to keep your ads in front of people after they leave your website
5 Tips for Generating and Responding to Reviews
Online reviews are virtual gold. Mishandling negative reviews will cost your business six-figures per year for the long-term. This session will show you how to use the reviews you have. We will cover various methods for managing your online reputation. Including a 4-step system for responding to negative reviews.
Did you know that misusing reviews can you’re your business? This class will show you how to use the reviews you have. We will discuss when and how to ask for a review. We will cover various methods for managing your online reputation. Lastly, will be learn a 4-step system for responding to negative reviews.